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For over two decades HDFC Life have been providing life insurance solutions that cater to various needs of individuals – protection, pension, savings, investment, annuity and health – thus covering the three key risks of mortality, morbidity and longevity. They offer innovative products and services which are tech- driven.
Requirement : Video creation
HDFC Life came up with featuring Insta PASA a seamless, user-friendly platform that will help customers get instant pre-approved life cover and avail real-time offers. This platform not only offers various benefits to customers, but also to the sales teams. There is a user journey for this feature on Payzapp > Xpressway. Devstu was asked to creating a demo video capturing this user journey.
Our approach :
To create an effective user journey video that resonates with audience and achieve objectives, we kept below points in mind –
Engaging Visuals: Used high-quality visuals, animations, and graphics to keep the viewer’s attention.
Keep it Short and Engaging: Aimed for a concise video that captures attention and maintains interest throughout.
Strong Narrative and clear objective: Developed a compelling story that guides the viewer through the user journey in an engaging way.
Technology used
Animation, Voice Over, Framing
Work Process
Devstu Technologies crafted a concise and compelling user journey video using high-quality visuals and animations, maintaining viewer engagement throughout. The narrative was carefully developed to guide the audience effectively while achieving clear objectives.
Research
Conducted in-depth analysis of audience needs and objectives to inform video content and structure.
Development
Created high-quality visuals, animations, and a strong narrative that aligns with the user journey.
Testing
Evaluated the video for engagement, clarity, and effectiveness through multiple iterations and feedback.
Deploy
Finalized and launched the video, ensuring it resonates with the audience and meets project goals.